Nizhny Novgorod Institute of Applied Technologies

NNIAT Joined “"Challenges of Russian Companies to Enter the Middle East Market: Case Studies” Webinar

On April 30, 2024, NNIAT joined the "Challenges of Russian Companies to Enter the Middle East Market: Case Studies" webinar, arranged by the Russian Export Centre (REC).

The concern of new international business partners is always vital. Middle East is one of the key and promising business lines.

The guest experts, Roman Grin, Development Director, and Filipp Nikiforov, Founder of FINIK Company, unveiled secrets of successful entry into Arab markets and shared detailed information about developing a strategy for content and product adaptation, cases of successful and unsuccessful product positioning in the Middle East market, peculiarities of local legislation and potential issues with obtaining licenses and permits, as well as opportunities and prospects for Russian business in the Middle East.